BATSU
BATSU
Every morning, you put real money on 3 things you must do today. Every midnight, we check. Done? You keep your money. Didn't? We charge your card.
Coming Soon
iPhone & Android
THE PROTOCOL
How It Works
Three steps. No complexity. No tutorials. No onboarding carousel.
HOW MUCH DO YOU
TRUST YOURSELF?
01
Set Your Batsu
$10 to $100. Your money backs your word.
MUST
02
Face The Mirror
Look yourself in the eye. Declare your 3 tasks. Lock it in.
07:42:18
UNTIL MIDNIGHT
03
Do Or Pay
Complete by midnight. Photo evidence required. No excuses.
THE SCIENCE
Why It Works
We don't try to motivate you. We hack your risk-assessment systems to make inaction painful.
PROSPECT THEORY
Loss Aversion
Nobel Prize research proves your brain feels the pain of losing $50 exactly 2.5x more than the pleasure of gaining $50. We weaponize that asymmetry. We don't reward you for winning. We punish you for quitting.
COGNITIVE DISSONANCE
The Mirror
When you look yourself in the eye and say what you'll do today, you create a vow — not a list. Breaking it isn't forgetting a task. It's admitting to your own face that you're a liar.
COWAN'S LIMIT
The Limit
Modern research shows you can intensely focus on 3 to 4 things. Not 30. We cap you at 3 daily tasks. High stakes plus low complexity equals flow state. No backlog anxiety. Sniper focus.
TEMPORAL PRESSURE
The Deadline
Midnight. Every night. No extensions. No grace periods. No "I'll do it tomorrow." The clock is the enforcer. Your brain can't rationalize its way out of a countdown.
THE MANIFESTO
Why We're Building This
What We All Know
We have potential. All of us.
Small daily actions compound into something massive. Habits shape everything. The people who win aren't smarter. They just do the work. Every day. No exceptions.
Discipline beats talent. Consistency beats intensity. Showing up beats planning to show up.
We all know this. It's not a secret. It's not even interesting anymore.
But We Don't Do It
We set goals and quit. We write lists and ignore them. We know exactly what we need to do and we just don't do it.
Because we're comfortable. Because failure is free. Because a broken promise to yourself costs nothing.
No skin in the game. No consequence for weakness. Just another “I'll start Monday.”
We don't set our bar high enough. We wish instead of act. We dream instead of build.
So Why Not Force It
If you know what to do but won't do it, the problem isn't knowledge. It's a lack of consequence.
Put something real on the line. Make inaction expensive. Make quitting hurt.
More doing leads to excellence. That's it. That's the whole thesis. Dead simple.
Not motivation. Not inspiration. Not another app that congratulates you for drinking water.
Just pressure. Just consequences. Just the work.
We make failure painful
So you f*cking succeed.
Coming Soon
iPhone & Android